Increasing Website Traffic With The Basics

Your personal website can have multiple uses but most everyone shares the same goal of attracting new customers with it. For that, you will want to craft a strategy of how to drive traffic to your website from those who may not already know you. While staying up to date on the latest SEO strategies may seem daunting, there are some basics to follow that can certainly help. Here they are:

Optimize for those who search
While it is true to build your site to include keywords, it is just as important that you build your website so that it provides a positive user experience. In other words, make sure you are creating it so that it is helpful for those who come to use it. Search engines consider websites designed like this to be optimized as well.

Keywords in content
Keywords are the bridge between those searching and your website. That being said you will need to give some thought to which ones are most important for what you are offering. People conduct searches to solve a problem and your website should be their solution. In the real estate field there are a lot of competitors so anything that makes you stand out more without being too specific would be a smart edge to focus on. Perhaps you assist investors or offer staging services which you may want to have featured. Be sure to have quality content that speaks to this.

Your website’s image
Not only should your website offer the user valuable information and a solution to their problem, but it should also look how they would expect it to. For an agent’s website most would expect it to appear professional, perhaps have quality images of homes from the area or landscapes from the area. Websites that appear in line with what those searching would expect it to look like tend to attract more traffic.

Helpful, consistent blog content
It is not just about the core pages on your website, but your blog pages are quite a valuable part of the equation too. Select topics to write about that would be of interest to those who you want to attract. This helps you with your traffic while you paint yourself as an authority to your audience. Be consistent with your articles.

Blogs focused on keywords
Your keyword footprint on the internet is similar to that of your carbon footprint, only it is a good thing. The more blog pages that you publish that feature keywords that are searched for become your catalog of keywords as far as search engines are concerned. Because blogs are actual pages that are indexed by search engines, the more you blog with relevant keywords to your visitors then the better chances you have of getting more traffic.