Tips For Converting Traffic Into Leads
Converting website traffic into leads is the name of the game when you are trying to secure more business. When website visitors arrive on your site you want to make sure they can easily navigate to what they need and offer them several calls to action for them to engage. However, while it is important to give them options you certainly don’t want to overwhelm them. Here are 6 tips for trying to harvest more leads.
Shorten Forms
Give people a reason to fill out a form, not be overwhelmed by it. Keep your forms on the shorter side and gather only what you absolutely need from them. Anything too lengthy may make visitors not want to take the time to complete them.
Include Testimonials
There are statistics that exist that state that consumers are hesitant to hire or make a purchase for a service that does not have any customer reviews. There is no better endorsement than to have real customer testimonials to feature on your website as a testament to your ability.
Audit Analytics
Install tracking like Google Analytics to measure how your site’s traffic is. See how long people are spending on the site, what pages they are viewing and the like. This can help you see what people are doing and so you can potentially work on tweaking pages that are most important.
Add a Live Chat
We at Rockhopper Media Group are big proponents of this ourselves. We have installed a live chat mechanism on our very own site and have seen an increase in engagement with our website visitors. You can download an app to your smartphone so you can respond to any incoming chats. You can also set which hours that you wish to advertise as being available as well. After hours inquiries will get emailed to you while you harvest lead information.
Increase CTAs
Calls to action are a great way to get people to do something where they engage. Great ideas for the real estate industry include forms for contact, home value inquiries, relocation inquiries, or setting up an account to save searches for property searches. You can also add a signup form for email campaigns as well as free guides to download that require an email address.
Optimize for Mobile
Search engines like Google will give priority to sites that are mobile friendly. They want to be sure that the results it offers caters to the large mobile base of those who search. Make sure your site is mobile friendly with appropriate font sizes, image sizes or any other adjustments to account for improving page speed and the ease of user experience.
