Local SEO Tips
Search engine optimization (SEO) is always a skilled craft to master but covering the essential basics is where everyone should start. With respect to local SEO there are some basic tactics that you can use to make sure you are set up to capitalize on as much traffic as possible. Here are some tips.
Add Local Content
With real estate websites this can be done easily a few ways. First, add some content about the towns that you most often conduct your business in. Provide information that best describes these areas and add in some well known hot spots that may be highly recognized. Next, your blog is also a great venue to create local content. Create posts that highlight local events, maybe favorite nearby businesses or the like that would be of interest to your audience as well as have some relevant local indexable signals.
Mobile Friendly Website
Local searching and mobile go together. Most people will do local searching on mobile devices to find locations, information and the like. Make sure that your site is mobile-friendly so your customers have a positive experience.
Social Media
Believe it or not, but Google now considers content that is shared on social media networks to be more important these days. Share links to pages on your website as well as blog posts. You can also set up a Google My Business page and share that on your social platforms as well.
Improve Internal Linking
Internal website linking can have a positive impact on your SEO rankings. The reason why is that it will 1) assist with your website’s hierarchy, 2) supports your navigation and 3) distributes ranking power among pages. As far as your user’s experience, linking to other pages can help them find other helpful resources on your website and increase their time on your website.
Optimize URL, titles and headers
Here is where your blog posts really showcase their value. With every new blog post comes a new page on your website with an opportunity to provide more content for search engines to find. Make sure you optimize your posts by adding relevant keywords in the page URL, title, header and the body of your article.
