Do’s and Don’ts for Real Estate Agents Building Their Brand on Social Media

Social media is a powerful tool for real estate agents to establish a strong personal brand, connect with potential clients, and showcase listings. However, it’s essential to approach it thoughtfully to stand out in a crowded market. Here are some crucial do’s and don’ts:

Do’s for Real Estate Agents on Social Media

Be Consistent with Your Posting

Posting regularly keeps you top-of-mind for potential clients. Create a posting schedule and stick to it, whether it’s three times a week or once daily.

Showcase Your Expertise

Share market insights, neighborhood guides, and real estate tips to position yourself as a knowledgeable resource. This builds trust and positions you as a local expert.

Engage with Your Audience

Respond to comments, direct messages, and interact with followers. Engaging with your audience helps build relationships and fosters a sense of community.

Use High-Quality Visuals

Real estate is a visual industry, so quality photos and videos are essential. Invest in good photography for listings, and consider using short-form video content like property tours and client testimonials.

Tell a Story

Go beyond property listings; share stories about why you love working in real estate, highlight favorite local businesses, or feature client success stories. Storytelling makes you relatable and memorable.

Don’ts for Real Estate Agents on Social Media

Avoid Overly Promotional Content

Constantly posting listings and sales pitches can turn people away. Balance promotional posts with value-driven content like home-buying tips, staging advice, or local events.

Don’t Ignore Analytics

Use platform analytics to understand what content resonates with your audience. Ignoring metrics can lead to wasted time on ineffective strategies.

Avoid Sharing Inconsistent Branding

Consistency is key to a strong brand. Use a cohesive tone, colors, and imagery across platforms to create a recognizable and professional brand presence.

Don’t Post Low-Quality Content

Blurry images or poorly written captions can harm your credibility. Take the time to ensure your posts are polished and professional.

Don’t Spread Yourself Too Thin

Instead of trying to be on every platform, focus on one or two where your audience is most active (e.g., Instagram and Facebook). Quality engagement on fewer platforms is more effective than minimal interaction on many.

By following these do’s and don’ts, real estate agents can effectively build a strong, professional, and engaging social media presence that attracts clients and grows their brand.

Whether you’re looking for someone to take over your social media posts, or just need a hand keeping things consistent and on track, we can help!