5 Real Estate Marketing Basics
Doing your part for quality real estate marketing involves getting one’s attention and channeling them to your website for more information or to contact you. Here are some of the top things to make sure you weave into your marketing efforts.
Quality Design
Make sure your website has a modern, clean and user friendly design. Making sure that your site is easy to navigate but also appeal to the senses of your potential clients is always best. High quality photography that is representative of what and where you do your business will help reinforce your brand and business.
Quality Content
Give your website visitors what they want - content. Include pages on where you do your business with helpful links for more info. Be sure to also include pages for anything that makes your business special whether it be staging services or an explanation of all of your accreditations. For general updates and useful time related information, post regular blogs about what is happening in the market or the local area.
IDX Leads
A good website should have an IDX solution where visitors can search, save and set up regular emails for properties that fall within their desired criteria. Some will also offer open house or market information that can be emailed regularly as well. All of these options are great as you harvest lead information for you to work on converting.
Be Clear, Be Useful
Visitors on your website have come to research you or for market or property information so give them just that. Make things super easy for them to find this info with many links within the site to find information or better yet, contact you. Go one step further and add things like an enewsletter sign up or offer free downloadable guides for them to sign in to get. These will be helpful for them as you build up your list of leads.
Email Marketing
Want to get in front of your contacts regularly? Hit your contacts on a regular monthly basis with messaging including information on listings, home tips, market info and the like via a robust email campaign. Add several links to blog posts or features of your website to keep driving more traffic to it.
