Adding more content to your website is the route to add more SEO value. However, there are some more targeted ways that you can plan to do this rather than just posting any content. Here is a closer look at 5 ways to tackle this.
Target a niche
With real estate there are many companies and individuals already doing this on a broad level. However, you may offer something slightly more special than the average agent or firm. Perhaps you have a talent for staging homes for example that you can promote. Rather than being “luxury real estate agent for Boston,” you could be “luxury real estate specializing in staging homes in Boston.”
Keywords
Keywords are still important when writing your blog articles or content so it is key to pay attention to them. A few tips include:
-Writing your keyword in the first 100 words of your content
-Add it to your title tag
-Use it in your URL if possible
This strategy can help your rankings.
Keyword Selection
Not all keywords are the same in terms of popularity. When you decide on your keywords, see which are the least competitive surrounding your content. There are sites like SEMrush.com that you can join to plug in different options. Whichever are most pertinent but less competitive would be best to focus on.
While these can be great tips just keep in mind with your targeting that more traffic isn’t necessarily always better. More qualified traffic is the best!
