Social media is one of the best, easiest and quickest ways to generate leads for your business. This electronic medium of promotion offers a quick way for you to regularly get in front of a large audience efficiently and effectively. Here are 5 ways you can leverage social media for your business.
Your profile.
Make sure you are using a business account on Facebook so you can get the extra essential features and make sure your profile is complete. Then add a Facebook sign up option through your email marketing efforts.
Promote gated content.
This just means you should offer items to your audience where they need to offer their contact information to access them. For example, add some buying or selling real estate guides on your website that require an email address to be provided in order to download. Promote these free and useful guides on social media.
Host a webinar.
Hosting a webinar or live video on Facebook is another great option. Live videos are a great way to connect with your audience as they can interact with you as if in person. Remind people to visit your website to sign up for guides to download or sign up for your email campaigns as you harvest their information.
Contests.
Holding a contest can be a great way to get involvement and shares in efforts to attract new leads. You could hold a photo contest of perhaps the best backyard space and the photo with the most votes wins. Encourage participants to share the post with their friends as you benefit from the enhanced exposure.
Paid ads.
Want to quickly reach more people than just your followers? Try doing a paid Facebook ad and target some new potential leads. Better yet, consider adding a Facebook pixel to your website as well so that you can better target potential leads as time goes on.
Remember, social media isn’t just a place to connect with family and friends, it can be a source of business. The more you remind people of you, the more you are at the top of their minds for when they think real estate.
