One thing that is for certain is with all of the changes in marketing venues Facebook still holds true for being a viable vehicle for advertising. Although some restrictions have been put in place by Facebook recently to avoid issues that may violate fair housing initiatives, there are still many ways you can sharpen your marketing spear to hit a desired audience. Here is a closer look at what you can do.
Location Targeting
Perhaps among the most popular, you can focus on cities, region, country or zip code. Target up to 25 countries, 250 cities or 50,000 postal codes at one time. Furthermore you can target those who list that location as their home, those who have recently changed location, travelers or simply do a radius from that area.
Demographic Targeting
This can be another handy thing to target as you limit your audience. These details are identified by those who share them publicly on Facebook. They include:
-Age
-Language
-Gender
-Education
-Political views
-Relationship status
-Family status
-Life events (moved, started new job, etc)
-Careers
Interests
You can also target by one’s interests or hobbies. Facebook also calls this “detailed targeting” which can include the following:
-Interests (fashion, sports, etc)
-Activities
-Pages they engage with and like
-Posts they typically like (content)
Behaviour
There are a few things that you can target based on one’s behaviour on Facebook that they track. Those things include:
-Type of mobile device they use
-Desktop browser and operating system
-Type of ads they typically click on
-Speed of network
-Wi-Fi users
Need help creating a Facebook ad for your business or your listings? Contact us today, we would be happy to help!
