Things can get busy especially at times when you get great buyer traffic to an open house. However, you owe it to yourself and to your sellers to track every person who walks through the door. Here are several reasons why:
Security
It is that simple. If you are letting the general public tour your seller’s home with their valuables, you should know who they are. Be sure you are having all visitors fully sign in with legible names and contact details. Should something happen, you are well covered.
Follow up
Making connections is what you do and not following up can mean you are missing out or even wasting money. Always track open houses, lock boxes and broker tours. Keeping a well organized list can make your job easier to promote any changes with the listing like a price drop. This can be one more action item you share with your seller as well when you can market to this list.
Salvage a Commission
Albeit rare, but what happens when your listing doesn’t sell and expires? Your list of buyers that you brought to the home can earn you a commission should one of them buy the home within a specified time outlined in the listing contract. It does happen!
Lead Generation
If you aren’t great at getting people to neatly sign in at an open house, there are other options. Today‘s technology offers tools and even apps that you can use with a tablet that will help you organize and sort attendees. It costs a lot of marketing dollars to procure leads, so make sure any that come your way are well preserved.
