The real estate market has its ups and downs, but one thing that never changes is that all agents want to constantly generate and win more leads. In today’s world we do have some advantages of technology that make marketing and outreach easier than even one or two decades ago. Today’s marketing should still be cohesive, consistent and effective. While some may think total automation will overtake personal follow-up, we may disagree. Your clients hire you, for you and the personal service that you offer is what sets you apart from the rest. All that being said, here are 10 tips for modernizing your marketing while maintaining a personal touch.
Leverage Facebook
Just having followers and likes is great, but not always enough. Be sure to add links to your website for other offerings like blog articles, listings, website features or the like. Give people links they can click on to continue engagement.
Offer Helpful Information
Give your clients and leads helpful information. Share local information on social media and offer neighborhood information, school information or even social calendars of events on your website. Show you are an expert and resource for the local lifestyle.
Know The Neighborhoods
Become a local expert on the areas you represent. Attend local events, neighborhood meetings and help promote them via social media or on your website.
Perfect Your Listing Presentation
This is also about local knowledge. In this case it is most often about local statistics and knowing the recent similar sales so you can speak intelligently about them in your presentation.
Identify Your Audience and Speak to Them in Marketing
Present information that is familiar to who your audience is. For example do you cater to an older or younger demographic? If a younger audience then social media could be the answer. Infographics work well for a visual memory of your message.
Gather Testimonials
Nothing is better for endorsing your business than testimonials. Asking for these right after the sale is always best when you can play on the happiness and excitement of your clients.
Keep up With Your Market
Be sure to analyze your efforts from time to time. Measure for effectiveness and staying on track with your budget.
Utilize Facebook Ads
Facebook ads can be excellent for a quick, targeted way to promote your message in front of a particular desired audience. Identify local markets that you feel would be best for your message and advertise to them. Reporting is always available so you can measure your efforts.
Track Lead Sources
Especially an easy thing to do with your website when you have traffic analytics set up on the back end. Track not only how much traffic is coming to your website, but where they are coming from and what pages they are visiting. This info can help you cater to what they show their needs are and where you should spend your marketing dollars.
Socialize – Physically!
While electronic media these days makes things easier to do from your desk, don’t forget to get out for some regular facetime. Go to a coffee meeting, neighborhood meeting, local sports event, restaurant down the street or the like. You never know where you might come across your next lead.
In the end, technology can make your marketing much easier, but it should help you enhance it, not completely replace your personal efforts.
