Facebook is one of the oldest social media platforms and continues to have a strong following. Therefor it is still one of best tools for you and your business to connect with people. With there being many different things to do on Facebook, here are some of the top initiatives to pay close attention to.
Profile – Setting up a basic page is fairly easy, but optimize it for better engagement results. Consider adding a looping profile video as opposed to a picture for your brand. This can be eye catching. Make sure that your address, contact info and website are all completely filled out. Your profile should also be well fleshed out so that everyone is clear on what you offer.
Traffic – Drive traffic to your page and encourage likes. Add share buttons to your website or blog as well as add links to your email signatures. Finally, don’t forget to add your FB URL to business cards or any print advertising that you may do.
Convert – Sending out blanket invites to friends can feel a bit like you are spamming. You could always take a little extra time to personally invite someone to like your page with a message. Better yet, if someone has liked one of your shared posts then you can follow up with asking them to like your page.
Be Friendly – Another great idea is to mention another person or company in your posts and tag them in it. Doing this can often result in them sharing your posts as well for additional exposure.
Good Copy – The ideal length for a post is less than 80 characters. If it is a paid post, shoot for even less. You only get a quick second to get someone’s attention so carefully craft your messaging to be appealing.
Engage – Facebook’s algorithm will hinder any pages that post misleading information. If you try to bribe followers to share, like, etc., your page may suffer the consequences. Focus on creating content that elicits emotion, piques curiosity and provides value so they foster organic responses.
Timing – It can be tough to remember to create posts regularly as your work schedule can interfere. Consider a social media scheduler like Hootsuite which can help send out your posts at optimal times. Craft multiple messages at the same time, then schedule them to go out later. This can be a huge help with managing your efforts.
Do you have more social media questions or are you in need of assistance? Contact us today, we would be happy to help you!
