Email marketing is a very important medium as it allows you to nurture your warm contacts in an easy and effective way. However, as time goes on, your list can decrease as recipients unsubscribe from time to time or they abandon an old email address that you have been sending to. You should always be striving to send your email campaigns with the right amount of frequency as well as with great, informative content. In the end you want to maintain your core list as well as grow it. Here are some great ideas on how you can add more contacts to your recipients list.
Good Content – Always be sure you are sending good, informative and useful content. Avoid bullhorning or sending basic info that may lead to unsubscribes.
Encourage Recipients to Forward – Ask your recipients to forward your campaigns to those they know. You could even include an “email to a friend” button as well as include social share buttons.
Create a Lead Generation Offer – Put together a free ebook and host it on your website. This should ask visitors to supply their email address to download it.
Ask Website Visitors for Feedback – People oftentimes like to provide information for feedback on items that they are interested in. On select pages of your website, consider adding forms that ask visitors questions they may have about certain relevant topics.
Shorten Length of Forms – It is great to try to get a good amount of info, but asking too much will just turn people off. Limit forms to just a few fields so you have basic contact details. You can gather more info once a conversation has begun.
Include Offers Across Your Website – Take the search work away from your visitors and have calls-to-action on many pages and in many places on your website.
Gather Email Addresses at Open Houses – Make sure your sign in sheets have a field for email address. Go one step further and have an ipad or tablet that asks for sign ins. This can help cut down on guessing anyone’s poor handwriting!
Host a Seminar – Consider teaming up with a mortgage agent, moving company or staging company and offer a seminar on a related topic. Be sure to have people register with you via email or collect addresses at the event when signing in.
