With many different electronic marketing channels out there today, the power of email marketing can sometimes be overlooked. However, regular email campaigns are a great and efficient way to generate business and convert some of your warm leads into deals and referrals. There are some best practices for your campaigns that will make them more fruitful. Here is a closer look at some of these tips.
Do not purchase lists – One of the top rules of thumb for your email campaigns is that they should be more personal. This means that the recipients should know who you are by being either a warm contact or they should have signed up for your campaign. Adding people from a list will most likely result in unsubscribes and a poor open rate.
Clean your list – Be sure to regularly check your list to see who is opening them. If you have “cooler” recipients on your list that haven’t opened up your campaign in a very long time, it may be worth removing them for a better open rate.
Keep primary message above the fold – Not everyone on your list is going to have the full attention span to read your entire message. Keep your primary focus above the fold for best results.
Personalize it – Many email marketing tools these days will allow you to upload a recipient email list that also includes first names. Adding in this customization can make your mass emails feel more personal and can help with increasing open rates.
Compelling subject lines – An ideal subject line should be 30-50 characters including spaces. Some email accounts and mobile devices will cut off anything longer. The context of the subject line should pique interest while providing an indication of what lies in the body of the email.
Consistent branding – All of your marketing should be consistent to your brand, but especially when you are creating custom landing pages that are linked from your email they should match.
Do you need assistance with your regular email campaigns? Contact us today and let us help!
