Marketing is a lot like fishing. You need to put yourself out there and cast a wide net to catch as many customers as you can. What is most important with your strategy is making sure you are fishing in the right ponds and that you are equipped with the right tools. Here are a few good examples of the things you should consider working into your marketing strategy. Don’t be sitting in your boat waiting for fish to jump in!
Enewsletter – Fish in the pond where you know the fish as they are more likely to bite.
Your regular enwesletter should be designed to be diverse in content, informative and useful. There is also the right amount of times to be sending it too. Remember, you are selling real estate, not shampoo so you do not need to inundate your audience with too many emails. Your warm contacts of friends, family, past and current clients who are on your email list need constant reminders that when it comes time to buy or sell that you are the one who comes to mind. These can be great for fostering referrals too!
Targeted Facebook ads – Why not fish in a pond where you know the fish are looking for your bait?
The great thing about Facebook ads is that they can be targeted. Instead of blindly advertising your listings or your brand, target your audience by selecting things like those who are most likely to move or live in a pertinent geographic location. These things and more are all made possible with Facebook ads.
Agent website – If you are going to be fishing, make sure you have a good net.
All of your marketing outreach is great, but only if you are channeling your audience somewhere where you can catch all of the leads. Your own custom agent website is the solution for this where any and all inquiries will be 100% yours. Additionally, a good agent website will have many calls to action such as contact forms, what’s my home worth form, sign ups for your enewsletter, sign ups for daily emails of new properties and the like. Rockhopper Media Group’s websites can do all of this and we can even create custom landing pages or “squeeze pages” asking for a custom sign up so that you can harvest as many leads as possible with your efforts.
Contact us today for more information or to discuss how we can assist you with your marketing goals.
