There is one thing that is certain and it is that online marketing is always changing. Especially with social media we have seen recent changes on Facebook that include an algorithm adjustment that will foster engagement with one’s close friends and family. Additionally, the Facebook pixel has also become popular as a tool for for you to measure your advertising effectiveness. And what is a Facebook pixel exactly?
A Facebook pixel is an analytics tool that will help measure the effectiveness of Facebook advertising. When you install this on your website, you can track your ads’ performance as the pixel monitors the visitors’ activities on your website after they have clicked on your ad.
This helps you see what your visitors are doing and goes above and beyond just measuring traffic to your site. It can be very helpful to see these behavioral metrics so that you can adjust both your ads and/or your website accordingly.
You can also use the information gathered on your visitors to help refine your strategy in a few ways.
- After collecting enough data Facebook will show your ads to those who are more likely to benefit from visiting from your website.
- You can create remarketing campaigns to past customers or users who have visited your website.
- After the pixel has tracked at least 100 conversions, you can create a “lookalike” audience of your website visitors on Facebook and advertise to them.
If you are actively doing some targeted advertising with your Facebook page, then this tool could potentially assist you with your efforts.
If you are interested in creating targeted Facebook ads please feel free to reach out. We have been assisting many clients with this and can also add Facebook pixels to the websites that we build.