Engagement on Facebook is considered as any action where your audience performs a response. This can include liking a post, commenting, sharing, clicking, etc. As we all strive to create posts that are most interesting for our audience with hopes for higher engagement, there are many things to consider for this effort. Here are 9 tips for you to consider when you are scheduling your posts.
- Timing – It is hard to know exactly when the best time to post is for optimal views and engagement as each brand will vary. The important thing to do is to keep track of your experiments and note which times procure the best results.
- Sharing – Be sure to share only quality posts. Ask yourself things like is it helpful, actionable, or are you proud to share it? These are good tests to see if the share is worth it.
- Learn from your experience – Much like the experiment with timing, also keep track of the types of posts that you create that are most well received by your audience. Make this part of the equation for all future posts.
- Visuals – Posts with visuals always perform much better than those without. In fact, a recent report shared that posts with photos had 2.3 times more engagement.
- Ask questions – A great way to foster engagement is to ask your audience questions. Examples include “What is your favorite X?” or “How do you X?” These strategies sometimes get people to respond when being direct.
- Post length – With posts, very often less is more. Studies show keeping things short, but sweet will enjoy significantly greater engagement than longer posts.
- Video – Aside from photos, video also can boost engagement. Consider things like quick educational videos, inspirational videos or even brief narrative videos about your business that give your audience a preview of your services.
- Drive traffic from other sources – Let people know on other platforms that they can hear from you regularly on Facebook via your page. Share links to your page on your website, email signature or other social media accounts to boost traffic.
- Call to action – Never underestimate the power of a call to action (CTA). Much like in all of your advertising, these also work on Facebook. In fact, a recent report shared that posts that used terms including “share, please, now and like” scored higher for engagement.
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