Email marketing is an excellent way to foster more business. In fact, at Rockhopper Media Group, we consider it a “business basic” that all real estate agents should be partaking in. This is still a leading channels for getting the best ROI. However, not all email campaigns are created equal. It is possible to do it in a way where it is less effective. Here are some great tips for your email campaigns.
Timing – It is true that your contacts do want to hear from you, but there is such thing as overkill. Nobody wants their inbox filled with messages constantly so keep that in mind when creating your campaign.
Don’t rely on automation – Automation is part of the process when creating a regular campaign. This should be creating a design, similar ingredients for subjects and timing. However, don’t rely on that completely. Keep things fresh with a new intro article and time related articles or content.
Avoid “unsubscribes” – The best way to dodge this is with timing and diverse informative content. Studies show that over 50% of the average person’s inbox is taken up by promotional emails so it is no surprise that people opt out. Space out your campaigns and make them diverse in content. In other words, having a variety of information make your message cater to a wider audience resulting in a slim chance of unsubscribes.
Be mobile friendly – A very important ingredient to your email campaign is that it be mobile friendly. Today, many people are opening their emails on their mobile devices so it is key to make sure that they are having the same experience on their phone as they would sitting at their desktop.
Do you have more questions about email marketing or how we can assist you with it? Contact us today to further discuss. We have helped our clients with successful campaigns resulting in expanded brand awareness and lead generation.
