If you’re applying for a position with a potential employer, you’d never send an out of date or poorly formatted resume. The resume is the synopsis of your professional life and everyone can see it. Even if you’re not looking to switch firms and you’re completely content with your brokerage, your clients and colleagues (who might be a good source of referral business!) sure do. A few moments of your time can be all that you need to polish your LinkedIn profile so you can catch the eye of valuable leads.
Here are five tried and true ways that you can refresh your LinkedIn profile to make sure it’s accurate, up to date, and shows off your professional qualifications in the best light.
1. Update Your Profile Photo
Your profile photo is the very first interaction you’ll have with another person on LinkedIn. Like in all areas of life, first impressions matter a lot. Consider updating your profile photo if it:
- Is out of date
- Does not comply with your brand guidelines (if applicable)
- Is blurry, low resolution or small
- Has a busy, obtrusive background
- Does not show you in the best light
2. Add a Background Image
Think of the background image on your LinkedIn profile as your front door. This is what your connections will see second, after your profile photo. They’ll only see this photo when browsing your profile closely, so it’s important to use this space to promote yourself and your business. LinkedIn is a business social network, after all. Consider using photos that are:
- High resolution – small photos won’t cut it
- Appropriate to your industry – while you may be good behind a camera, a photo of your dog at the beach may not be appropriate
3. Update Your Summary
The summary area on your LinkedIn profile is an excellent way to demonstrate your accomplishments and let your personality shine through. Is your summary a narrative of your professional life? Does it outline what you’ve accomplished in your professional life? Would a potential client hire you after reading it? Would a colleague refer a lead to you?
4. Post Updates Consistently
An updated, exceptional profile will go a long way. But it will only get you so far. In order to build mind share with your clients and colleagues, post a short update every so often. There’s no concrete number of posts, but try for at least one a week updating your contacts on what’s going on in your professional life. This can include an open house, a recent sale, an article you find relevant to your market.
5. Gather Diverse Recommendations
Reach out to people you have worked with and politely ask them to provide you with a recommendation. This can be clients you’ve worked with, colleagues who you’ve received business from or even vendors you work closely with. LinkedIn will ask you to approve all recommendations, so you’ll always have the opportunity to vet a recommendation before it is posted. Don’t forget to make your own recommendations, too.
6. Bonus! Stay Consistent – Keep Moving Forward!
In only a few minutes, you’ve made a solid start on making your LinkedIn profile even better. Remember to login every so often and update it when something new happens in your career. This doesn’t have to be a move of workplace. It can be a new skill, accomplishment or just an update on what you’re doing in the marketplace. Consistency is key, a neglected profile isn’t going to do you any favors.