Top 6 Benefits of Email Marketing

Email marketing remains one of the top most effective ways of marketing. With nearly everyone checking their email accounts everyday, it can be a simple way to reach your audience quickly and efficiently. Here is a closer look at the top benefits of email marketing campaigns.

Improving Business

As a constant reminder of who you are and what you do, email marketing keeps your brand at the forefront of your audience’s mind. When they are ready to make a move, or if they know someone who is, emails make it very easy to engage with you.

Generate Website Traffic

Each time you deploy an email campaign you can offer many CTA’s that link to your website, or simply link recipients to full articles or features that live on your website as you give your traffic a boost. 

Increase/incubate leads

Aside from having long time warm contacts on your list, you can also grow your list as well. Ways to do this include offering sign ups on your website or include a sign up link in your email signature. Valuable reporting will show you the level of interest by way of opens and clicks.

Cost/Time Efficient

Another great benefit to email marketing is that campaigns can be turned around relatively quickly and for a low cost. With print and direct mail you will need lead time for photography and preparation, whereas with email you can always utilize stock photography when necessary and assemble your campaign and execute potentially all in the same day.

Be the Authority

Email marketing also allows you an easy way to disseminate valuable and helpful information. Aside from pushing your listings, you can paint yourself as an expert in the market by sharing the latest information on market trends, homeownership tips, trends and the like. Sharing a diverse range of information will also help preserve the interest of your audience as you cast a wider net. 

Ownership of Your List

Finally, another great benefit of email marketing is that at the end of the day, you own the most important part - your contact list. Unlike social media where if you shut down your account, you lose your audience. With email marketing you will always have your audience list for when you decide to launch your next campaign.