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10 Tips for Effective Social Media Ad Writing

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When assembling any advertising, good copywriting is important to be successful. However, if you have a busy schedule with many things to get done, it can be challenging to spend a lot of time on this. Here are 10 tips to help you be efficient when you are writing your social media ad copy.

  1. Simplify – Whenever possible, simplify your writing. Make it easier for people to engage with your ad by removing unnecessary adjectives and replacing long words with shorter ones.
  2. Edit (at least twice) – Especially when you are pressed for time, proofing can seem tedious. However, you want to ensure that you avoid mistakes and typos. A quick proofreading is always a good rule of thumb to follow.
  3. Remove Jargon – Take the guesswork out of your ad. Especially when speaking about anything complex, take the jargon out so readers are not lost and your ad is clear.
  4. Consider your audience – Identify who is your audience and speak to them in their language. For example are you trying to appeal or investors or first time buyers? There could be some differences in your approach.
  5. Test your ad – If a post of yours performs well organically, chances are it will perform well as a paid ad. Testing out different headings, calls to action and the like as a post first will help you determine how to best spend your money on paid ads.
  6. Consider scrolling – Think about your ad showing up on the user’s end. Are your headlines effective, compelling or interesting? There can be a lot of different posts users see when they are scrolling where yours needs to stand out.
  7. Call to action – Consider the goal of your ad. Where do you want viewers to go next? Have a message that is enticing, but a compelling reward for those who click to the next step.
  8. Emoji – Use an emoji as a fun way to engage your audience so long as it is fitting. Your audience is key as they are your goal. If an emoji wouldn’t resonate with them, then pass.
  9. The right format – Write your ad for the right format. If you are writing for an ad with an image or video, the way you write will vary. Experiment with the placement of text along with the other media in the ad. You’ll notice it can make a difference for when your ads go live.
  10. Test and revise – Don’t be afraid to test different techniques. You may run an ad with similar calls to action or with different media like photos or video. Through testing your efforts you will find which effort performs best for future ads.

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July 7, 2017 Comments (0) Online Marketing Tips

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